Sunday night, Jan 9, 2012, Mercedes-Benz kicked off the Detroit Auto Show, celebrating a record in global sales in 2011 selling a total of 1362908 Mercedes-Benz, smart and Maybach vehicles last year. - around 77000 units more than in the previous record set in 2007 (1285900 units). With 6 new models coming in 2012 Mercedes-Benz is determined to be a strong player in the global automotive market in 2012 and is committed to being the top luxury brand in the world by 2020. True to the core value of the Mercedes-Benz brand is the all new 6th generation SL - which was featured Sunday night - follows in the footsteps of the iconic Mercedes-Benz SL first introduced in the US in 1954. SL stands for "Super Lightweight" and the the new SL weighs 300 lbs. less than the previous model thanks to it's highly-rigid all-aluminum body shell- a first in a series-production vehicle. That translates into better fuel economy (29% better) and improved agility. With an improved operating mechanism, the new SL goes from hard top to convertible in less than 20 seconds.
Mercedes-Benz, SL, NAIAS, Detroit, Auto, Show, 2012, Dr., Dieter, Zetsche, Daimler, Super, Lightweight, ccmworldnews