Video - Mercedes-Benz Sprinter - Online Guerrilla

Videa Mercedes Benz Sprinter Mercedes-Benz Sprinter - Online Guerrilla

Mercedes-Benz Sprinter - Online Guerrilla

Mercedes-Benz Sprinter -- Online Guerrilla The Problem The target group of the Mercedes-Benz Sprinter think they can not afford one because Mercedes-Benz is often seen as a very expensive brand. In reality the Mercedes-Benz Sprinter is a really affordable option compared to other vans in its league. But because potential buyers think they can not afford a new van they go look for a cheaper alternative on the internet. To show people it's better to spend a little more money on a brand new Mercedes-Benz Sprinter than buying a second hand van from the competition we did something different. The Idea Instead of promoting the new Sprinter we started selling second hand vans of the competition. On the Dutch Ebay called Marktplaats, the number one site where people sell their cars, we placed fake adverts of our competitors. On first sight these seem to be normal adverts of people trying to sell their van. But when you browse the pictures you see a brand new Sprinter that is parked in the background. Big letters on the side of the Sprinter tell you that you be better of buying this brand new sprinter than the second hand van in the advert. When people call the telephonenumber they hear a voicemail of an angry car salesman: "I assume you are not calling about my van. Your call is probably about the Mercedes Sprinter in the background. That's not my van so if you are interested you should go to the Mercedes-Benz dealer or visit Bye!" When they send an e-mail ...

Mercedes-Benz, N=5, Reclame, Guerrilla, Online, Advertising, Sprinter, Marktplaats, Ed van Bennekom, Jasper Diks



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