Video - Gran Turismo 5 - Mercedes-Benz Partnership

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Gran Turismo 5 - Mercedes-Benz Partnership

Sony Computer Entertainment Europe (SCEE) and Mercedes-Benz are offering consumers the chance to test-drive the new Mercedes-Benz SLS AMG -- virtually -- via Gran Turismo®5 for PlayStation®3 (PS3™). Gran Turismo® is the world's best selling driving simulation game, acclaimed by motoring aficionados for its ability to give a taste of the real thing, driving the finest cars in the world on some of the world's most challenging tracks. Starting in May 2010 customers can visit their local Mercedes-Benz dealership for an exclusive taster of the forthcoming title -- a one-track demo featuring the new model at a specially-installed PS3 unit. The sampling activity marks a new stage in the partnership between developers Polyphony Digital and Mercedes-Benz that has already seen the SLS AMG picked to star on the game's cover when the title arrives in stores this year. "This activity with Mercedes is one element of the close partnership we've forged with them while developing Gran Turismo 5," says Kazunori Yamauchi, President at Polyphony Digital. "The Gran Turismo franchise has always been about working hand-in-hand with the biggest and best marques in the motoring industry to create an unparalleled level of realism and the digital drive of a lifetime. Taking GT5 into dealerships is the next step in the marriage of virtual experience and real driving." "We've worked very closely with PlayStation and Polyphony Digital to recreate the Mercedes-Benz SLS AMG in Gran Turismo 5 -- and we ...

Gran, Turismo, 5, Mercedes, Benz, Partnership



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