About this Event 29 Oct 2009 @ 12:45 Presentation of SEI/MCKinsey Greenhouse gas abatement cost curve for Ireland About the Speaker: Brian Motherway Head of Strategy, Sustainable Energy Ireland Brian Motherway is Head of the Strategy Division in Sustainable Energy Ireland, overseeing SEIs support and advice programmes to industry and business. He is also responsible for a range of efficiency policy initiatives. Prior to joining SEI he worked for more than 10 years as a consultant in energy and environmental policy. He holds Bachelors and Masters degrees in engineering and a PhD in sociology. About the event: SEI commissioned McKinsey & Co to carry out an analysis of opportunities to reduce greenhouse gas (GHG) emissions in Ireland over the period to 2030. The analysis presents marginal cost curves for GHG abatement that illustrate the extent of each opportunity for abatement and the associated societal saving or cost. The study, co-sponsored by ESB, was conducted in March-May 2009 and involved extensive meetings with over 80 stakeholders and experts, including representatives of seven government departments.
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