The expressive Mercedes C-Class Coupé sees Mercedes-Benz, now in its 125th year of corporate history, entering a new market segment and for the first time offering a compact, classic coupé. This youthful, sporty two-door car will be unveiled at the 2011 Geneva Motor Show in early March and making its way to customers from June. The new model deploys the progressive technology featured on the soon to be launched new generation of the C-Class to deliver an impressive coupé format that combines pure fun at the wheel with exemplary efficiency. In terms of attitude, this debuting model is tailored to a customer group aged 35 to 45 for whom professional success, love of life and a strong sense of responsibility are all important. "By extending the C-Class portfolio, we are consciously targeting new customers," says Dr Joachim Schmidt, Head of Sales and Marketing at Mercedes-Benz Cars. "The new model is youthful, stylish and dynamic. What we are offering is an exceptionally sporty way to enter the world of the Mercedes-Benz coupé."
2012, Mercedes-Benz, C-Class, Coupe, 2011, Geneva, Auto, Show